Tracking

Articles

Together with GDPR, tracking is evolving. We show you what is most relevant.

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Understanding the impact of Apple's iOS 17 link tracking protection on e-commerce marketing attribution

Apple's iOS 17 update brings significant changes to marketing attribution with the introduction of Link Tracking Protection. Apple says that this feat

Marc Weindinger
July 24, 2023
Tracking

What Is the Right Attribution Model for You?

The right attribution model depends on what you need to measure for your brand. With Tracify, you can switch between attribution models.

Marius Rudolf
August 16, 2023