Tracking

Articles

Together with GDPR, tracking is evolving. We show you what is most relevant.

The right attribution model depends on what you need to measure for your brand. With Tracify, you can switch between attribution models.

Data presented in the FBM is no longer suitable for making well-founded decisions for optimizations due to the incorrect and inaccurate allocation.

Do you know what your customer journeys really look like? Get your customer journey data and connect all the dots with Tracify.