The agencies we work with use Tracify and are thrilled. Especially because they get a better overview in the Multichannel View. That also makes it easier for me as a decision maker!
T1TAN is the fastest growing start-up for goalkeeper gloves and apparel. They are building the number one goalkeeper brand in Europe through social media & innovative e-commerce solutions.
“Since we sell a lot of items in our store and are constantly launching new collections, we need to be extremely efficient in the time we spend promoting them. To achieve this, we have to trust our data 100%.” - Manuel Meier (CEO)
As it is a seasonal product, they have to make the most out of every ad within their season.
And with rapidly changing campaigns due to constantly updated collections, it became difficult for T1TAN to quickly analyze the most profitable SKUs.
We implemented Tracify as the source of truth for real-time and multichannel analysis. Since implementation, all clicks have been tracked by our patent-pending tracking technology. Besides that, all external marketing agencies & employees can gather information from the dashboard, which gives T1TAN a better opportunity to report/learn and draw conclusions from it.
Before using Tracify, T1TAN had a longer reporting and adoption cycle. Now they can act faster than before, which is essential for their ads & product development.
T1TAN found that newsletter campaigns resulted in inflated attribution in the Meta Ads Manager, that would have been misinterpreted without Tracify.