How T1TAN now optimizes new launches faster and more accurately!

About

T1TAN is the fastest growing start-up for goalkeeper gloves and apparel. They are building the number one goalkeeper brand in Europe through social media & innovative e-commerce solutions.

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Challenges

“Since we sell a lot of items in our store and are constantly launching new collections, we need to be extremely efficient in the time we spend promoting them. To achieve this, we have to trust our data 100%.” - Manuel Meier (CEO)

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Consequences

As it is a seasonal product, they have to make the most out of every ad within their season.

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And with rapidly changing campaigns due to constantly updated collections, it became difficult for T1TAN to quickly analyze the most profitable SKUs.

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Solution

We implemented Tracify as the source of truth for real-time and multichannel analysis. Since implementation, all clicks have been tracked by our patent-pending tracking technology. Besides that, all external marketing agencies & employees can gather information from the dashboard, which gives T1TAN a better opportunity to report/learn and draw conclusions from it.

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Changes

• Faster understanding of the data and incrementality of purchases with the Chrome plug-in.
• Better real time optimization within the Ads Manager while at the same time taking into account other channels.
• More confidence in newly launched products and their corresponding new ads.

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Learnings

Faster adoption

Before using Tracify, T1TAN had a longer reporting and adoption cycle. Now they can act faster than before, which is essential for their ads & product development.

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Meta over-attribution

T1TAN found that newsletter campaigns resulted in inflated attribution in the Meta Ads Manager, that would have been misinterpreted without Tracify.