How Stay Cold Apparel & Ex Machina 10x the budget after relaunching Google Ads!




new customer rate


figure annual sales

As a performance marketing agency, it's crucial for us to accurately track our campaigns. Tracify has been an invaluable tool in helping us do just that. The platform is easy to use and provides real-time insights that allow us to optimize our campaign strategies and drive better results for our clients. We highly recommend Tracify for anyone looking to improve their attribution tracking.

Jonas Bakri Makki
CEO Ex Machina

About Stay Cold Apparel

Stay Cold Apparel makes high-quality clothing inspired by tattoos that is soft, well-made, and stunning to look at. Known for a keen eye for detail.

About Ex Machina

Created in the artistic milieu, focused on the creative economy. Ex Machina is a Berlin-based performance marketing agency with the aim of taking the development of their partners brand and its communication to a new level.


  • Dependence from Meta as a channel.
  • No valid data as basis for scaling their ads.
  • Increased difficulty after iOS 14.5.


Lack of significance and quality in controlling results in difficult conditions and inefficiency (and stagnation) with regard to growth in new customer acquisition and expansion of the existing customer segment.


We implemented Tracify as the source of truth for real-time and multichannel analysis. Since implementation, all clicks have been tracked by our patent-pending tracking technology.


  • Access to real-time data flow.
  • Highest possible data quality independent of ad blockers, rejected cross-app tracking or cookies.
  • All real-time data on any level (campaigns, ad groups, ads) directly visible in the Google Ads dashboard with Tracify's Chrome extension.


Independent reporting

Trusting Tracify's data led to more independence from Google's under-attribution of clicks, conversions and sales.

Higher scaling speed

With the opportunity of daily and direct optimizations, Stay Cold Apparel now has a secure basis for faster scaling.

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