With a much better multichannel overview, we avoided deactivating Meta Ads, helping to reduce our CPO by 25%.
Duschbrocken is on the mission to banish plastic from the bathroom. The startup from Stuttgart sells sustainable products like shampoo, shower gel, toothpaste tabs, deodorant and many more successfully. On their mission, they have already saved more than 3 million plastic bottles.
“It was hard to make decisions before because we didn't really trust the data from the advertising platforms. And could no longer identify our winning ads with certainty. We were about to turn off our Facebook & Instagram Ads.” - Johannes Lutz (CEO)
We implemented Tracify as the source of truth for real-time and multichannel analysis. Since implementation, all clicks have been tracked by our patent-pending tracking technology. With all this data combined in dashboards, it is possible to better understand the customer journey. While also using the browser extension to work with real time data within the advertising platforms directly.
Duschbrocken looked at almost all the solutions on the market and Tracify, in their opinion, had by far the best price-performance ratio.
It also met the importance of being GDPR compliant. In addition, their agencies work well with it and can coordinate with each other and the team, which saves a lot of time.
Optimized first click attribution
Using multichannel analysis, Duschbrocken realized that a lot of people initially saw & clicked their ads on Meta and converted through branded search (Google). This led to doubling down on Meta.
Productivity in working with agencies and everyone involved in the analysis process improved with Tracify's data as the single source of truth.