How Dogs'n Tiger reduced their CPO by 20% - accurately analyzing the customer journey!


decreased CPO


decreased CAC


confidence in Tracify data

I recommend Tracify to anyone who wants to lower their CPO and scale their ads by understanding the customer journey, especially if it is somewhat more complex.

Mario Sieger
Head of Marketing Dogs'n Tiger


Dogs'n Tiger simply wants good pet food! Species-appropriate and responsible. With love, science, the finest ingredients, delicious recipes, without artificial additives and flavors, without grain and without sugar, to feed your pet a balanced diet.


“We had a lot of volatility in our accounts, resulting in doubts in Facebook's data and problems with scaling good performing ads. Further, we wanted to understand our user's customer journey and duration to convert.” - Mario Sieger (Head of Marketing)


They were not always sure which campaigns to scale and which to deactivate.

Decision-making became tougher and the decisions didn't always seem right. They also had to rely on the respective results of the individual marketing channels.

As a result, they lacked an overall view of which channel really had what impact on a purchase.


We implemented Tracify as the source of truth for real-time and multichannel analysis. Since implementation, all clicks have been tracked by our patent-pending tracking technology. With all this data combined in dashboards, it is possible to better understand the customer journey. While also using the browser extension to work with real time data within the advertising platforms directly.


  • Gained a comprehensive overview of which channels truly matter for the user's purchase decision.
  • Observing significant differences between the metrics provided by the paid channels and Tracify.
  • Real-time data in their key marketing channels.
  • Better understanding of the customer journey.


Understanding multichannel now

With all these insights, they were able to better understand how their channels affect each other. This also led to more effective budget adjustments.

Single Source of Truth

With the significant improvements, Dogs’n Tiger has 100% confidence in Tracify's data and can no longer imagine working without it.

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