How Sushi Bikes profitably doubled their budget based on Tracify data!

About

SUSHI BIKES developed an e-bike that costs less than half of an average electric bike and impresses with the pure design of a single-speed bike, quality and lightness. Their goal is to make flexible, green urban mobility accessible to everyone.

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Challenges

• No valid data inside the Ads Manager due to iOS 14.5.
• Had difficulty tracking their ads due to high AOV and long sales cycle.
• Testing creatives was nearly impossible with the attribution settings Meta provided.

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Consequences

After the release of iOS 14.5, Sushi Bikes struggled with performance and reduced the ad account due to unusable data within the ad platforms.

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Solution

They implemented Tracify as the source of truth for real-time and multichannel analysis. Since implementation, all clicks have been tracked by our patent-pending tracking technology. Adding our browser extension to work with real time data within the ad accounts directly helped to get a better overview & combine data points.

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Changes

• Got all data back directly in the Ads Manager on all levels (campaigns, adsets, ads).
• Possible to take an extended attribution window (of up to 90 days) into account.
• Ability to track every user without any blocked tracking.

Learnings

Holistic efficiency

All actions with Tracify combined have impacted their budget efficiency by about 20-30%.

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Intraday scaling

Thanks to real-time data, they were able to scale campaigns on high-volume days by 47% with intraday optimization.

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They also reached multiple 6-figure daily ad spend and could make faster decisions because they saw immediate results.