Tracking with Tracify

The typical tracking problems explained

Quelle: https://de.statista.com/statistik/daten/studie/1121071/umfrage/umgang-mit-cookie-hinweisen-in-deutschland/

synopsis

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Why classic tracking is no longer enough
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In recent years, tracking has developed through GDPR, Browser restrictions and iOS 14.5 (ATT) fundamentally changed. Many of the tracking methods that are still in use today are increasingly losing accuracy — or are legally problematic.

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An overview of the most important tracking methods
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Cookies (third & first party)
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Third party cookies are completely blocked by Safari & Firefox
First-party cookies last longer but will:
- through a browser (such as Safari) on 24 hours limited
- only with consent set
Result: Even in the best case scenario, we often only ~ 50% of users captures
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fingerprinting
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Uses browser & device information (IP, fonts, screen, user agent)
Widespread misconception: Fingerprinting is free of consent → wrongly
Fingerprinting is also considered personal tracking and requires consent
Even advanced fingerprints usually only appear in compliance with GDPR 65-70% accuracy
In addition: Browsers such as Safari actively interfere with these signals
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UTM tracking
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Legally secure and robust
But: no session, device or long-term connection
Only limited significance for real customer journeys

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The core problem
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All individual technologies have weaknesses
You lose data over time
They depend on consent
They are actively blocked by browsers
100% tracking is technically and legally impossible

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How Tracify solves the problem
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Tracify does not rely on a single technology, but on a hybrid approach.

The Tracify solution
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combination of Cookies, fingerprinting, UTM data & other signals
Consent-dependent: Use powerful methods
Without consent: Relapse to fully anonymized, passive tracking
AI-powered User & journey matching about:
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- Sessions
- Devices
- Domains
- long periods
  
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