Marius shows you how Tracify makes you a tracking champion

Summary

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Tracify is designed to deliver customer journeys without third-party cookies, but with maximum data depth — technically robust and data protection-compliant.

Data collection without third-party cookies

Instead of using third-party cookies, Tracify uses a specially developed Tracking Toolkit, which combines various technical signals. These include first-party mechanisms, local signals and contextual information — with the aim of creating a stable data base, even if cookies are blocked or restricted.

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Profiling from many signals — not from personal data

Tracify combines various technical signals to consistent journey-level profiles to enable.

Important: None of this data is saved in its raw state. All information is completely anonymized and encryptedbefore they are further processed.

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100% data protection as a technical basis
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• No storage of personal data
• No hash pseudonymization, but complete anonymization
• Server location Germany
• Regular Audits by major law firms and data protection experts

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As a result, Tracify meets the requirements of even large enterprise customers.

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AI-based journey matching across devices, sessions & domains

Modern customer journeys flow nonlinear and not on a device.

Tracify uses a Machine learning model, that with now billions of real data points was trained to interact with users via:
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• Devices
• Domains
• Sessions
• long periods

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to merge intelligently.

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Infinitely long customer journeys

The result: Tracify can deliver customer journeys over days, weeks, or months represent consistently

— even if users change devices, contexts, or channels multiple times.

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