Paid Media

Criteo

Criteo helps advertisers activate their audience wherever shoppable moments happen. With Tracify, you see what your retargeting really delivers.

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Measure Criteo with Tracify

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Criteo helps advertisers activate their audience wherever shoppable moments happen. With Tracify, you see how much your retargeting campaigns actually contribute to your conversions.

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Questions about the setup?

Book a demo, our integration specialists will take care of you.

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What is Criteo?

Criteo is one of the world’s leading commerce media platforms. It is particularly known for its dynamic retargeting, which enables e-commerce brands to deliver highly relevant, personalized ads to users who have already visited the shop.

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Why Tracify + Criteo?

Attribution via URL parameters: You add the Tracify parameters to your Criteo campaigns once. From then on, Tracify assigns every click from Criteo to the customer journey, down to campaign level.
Avoiding over-attribution: Retargeting platforms often claim conversions that would have happened anyway or were initiated by Meta and Google. Tracify evaluates Criteo in the context of the entire customer journey and shows you how many conversions the channel really drives.
A clear customer journey: See exactly where in the funnel Criteo works best and how retargeting interacts with your new-customer campaigns on other channels.

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Good to know: Tracify doesn't import ad spend from Criteo. Clicks and conversions from Criteo are fully measured, but your Criteo costs are not imported automatically.

Who is Tracify for

Designed specifically for these performance marketers

Online Retailer

With Tracify, you can manage your performance marketing in a multi-channel mix more efficiently than ever. Tracify gives you full transparency about which channels are actually contributing to the conversion and where your budget has the biggest leverage. Deep integration into your data warehouse gives you a well-founded basis for decision-making for sustainable revenue and margin growth.

Tracify for Online Retailers

Lead Generation

Look through complex customer journeys and clearly assign each lead to its sources. Even with months-long sales cycles, you know exactly which campaign is making which pipeline contribution.

Tracify for Lead Generation

Agencies

Tracify helps you make excellent work visible — data-based, comprehensible and in real time. You show your customers at a glance the impact of your measures, reduce internal reporting costs and strengthen strategic decisions with well-founded insights. For maximum transparency, stronger customer loyalty and a clear positioning as a top-level performance partner.

Tracify for Agencies

Core Features